Trusted by Leading Destinations Since 1990
For over three decades*, the Evidénz Meeting Planner Report ™ has been the go-to research tool for CVBs, DMOs, and Convention Centers across North America. Built specifically to help you attract and secure large-scale meetings and conventions, this biennial report delivers the insights you need to align your strategy with what truly matters to today’s meeting planners.
*Formerly The Flaspöhler Report / Watkins Report
What Drives Destination Choice?
We Know.
Backed by 30+ Years of Research and 10,000+ Planner Interviews
Our report is the industry’s most comprehensive source of intelligence on meeting planner behavior. Based on input from the meeting planners your destination targets—combined with feedback from the most respected meeting planners in the industry—the Evidénz Meeting Planner Report ™ reveals:
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What is driving meeting planner decision-making right now
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Which destinations are perceived as leaders—and why
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Key rational and emotional factors influencing site selection
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Strengths and weaknesses of your destination and 41 other top-tier North American destinations
More Than a Report
A Playbook for Your Entire Destination
The value of the Evidénz Meeting Planner Report ™ goes beyond sales and marketing. It’s
designed to unify your full destination ecosystem around clear, evidence-based goals:
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CVBs & DMOs: Equip Sales VPs, CEOs, marketing leaders, and frontline staff with insights that sharpen your destination’s value proposition.
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Hospitality & Tourism Partners: Share data that helps hotels, restaurants, transportation providers, and venues align with planner needs.
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City Leaders & Public Officials: Offer key stakeholders—mayors, public safety, and public works—strategic insights to improve infrastructure and support services.
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Boards & Oversight Groups: Keep governing boards informed and aligned on what matters most to the planners you’re targeting.
Get the Insights That Matter Most to You
As a subscriber, you receive two powerful reports designed to sharpen your competitive edge:
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Custom Report – Focused on Your Target Planners
This exclusive report includes feedback only from the meeting planners you actively target for large meetings and conventions.• See how your destination stacks up with your most important prospects
• Uncover specific strengths and weaknesses in your current outreach
• Get insights no one else receives—this version is customized just for you
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Full Market Trends Report – All Planners Surveyed
This broader report shows results from every meeting planner in the study.
• Spot trends shaping the future of North American meeting planning
• Compare your destination to national benchmarks
• Understand how planners’ needs and expectations are evolving
Together, these reports give you the focused feedback you need—and the industry-wide context to act on it.
Cities Evaluated in the 2026 Evidénz Meeting Planner Report™
The following cities were included in the 2024 report and are expected to form the foundation for the 2026 study. The final list of evaluated cities is determined by our study sponsors, and we aim to keep the total near 40.
In 2026, we anticipate adding one or two Canadian cities from this shortlist: Calgary, Edmonton, Halifax, Winnipeg, Quebec City
